API · Datasets · Webhooks · MCP · Snowflake · Databricks

I turn data into products people actually use, and pay for.

I design, ship, and scale data products wherever customers build: APIs, webhooks, datasets, MCP for AI agents, Snowflake, Databricks, and open sharing. In the past year, I grew the enterprise data business I lead by 10% while putting its data marketplace on track for 2.5x revenue growth.

Alison Morgan
PC + VR
gamer

A little about me

Great product leadership creates clarity from complexity, gives teams real ownership, and builds an environment of trust, psychological safety, and continuous improvement where people do their best work.

I'm a product leader who builds data product ecosystems: the APIs, platforms, and delivery channels that get data into the hands of developers, businesses, and AI. Data products became my niche because they take a rare skill. Data has no UI. You can't click around to understand it, so you have to picture the whole system in your head and clearly articulate the problem you're solving. I have an instinct for breaking complex problems down to their simplest form, which makes them easier to explain, teach, and rally a team around.

That instinct comes from a degree in Applied Mathematics and Statistics from Stony Brook University. Math taught me to find the pattern underneath the noise and reduce it to something clear. To me, product management follows the scientific method: observe, form a hypothesis, experiment, and measure.

Today I lead product strategy, execution, and go-to-market operating models, helping organizations scale how they build and deliver value. Just as important, I've spent more than a decade honing the craft of leadership: studying management best practices, putting them to work, and refining what works. The result is teams where people feel safe to speak up, take ownership, and get a little better every release.

✦ After-hours facts:
  • I'm an avid gamer, mostly on PC and VR: MOBAs, FPS, MMORPGs, and rhythm and dance games.
  • I've hosted several corporate board game happy hours to bring together fellow tabletop nerds, and I've played in multiple D&D campaigns over the years.
  • I love improving my house and property. Projects include building a retaining wall and a fire pit for cozy fireside chats with friends, and sheetrocking and finishing my entire garage.
  • I love gardening. Mowing the lawn at the end of the week is how I destress, and every summer I run a new vegetable garden experiment.
  • I have two dogs, Suki (a German Shepherd–Akita mix) and Theo (a Great Pyrenees), and a cat named Hero.
  • I was a competitive dancer growing up. It taught me discipline, hard work, and how to take constructive feedback.

Clarity from complexity

Bring structure to ambiguity so teams focus on the problems that matter most.

Trust fuels ownership

Psychological safety gives people the confidence to speak up, take real ownership, and do their best work.

Treat product like science

Observe, hypothesize, experiment, and measure. Let data guide decisions, and improve every cycle.

Launches

Products launched and commercialized under my leadership, each with the problem, what we built, and what happened next.

AccuWeather · 2025–2026

Lightning Data Suite™

I turned a lightning detection network, acquired to cut data costs, into a revenue-generating data product. It offers forecast, real-time, and historical lightning data through APIs, datasets, and webhooks.

0 → 1Data productAPIMonetizationGo-to-market
3delivery channels: APIs, datasets & webhooks

Problem

In 2024, AccuWeather acquired a lightning detection network to reduce data acquisition costs. Developers and enterprise customers valued lightning data, but there was no product strategy, monetization model, or distribution channel for it.

Solution

Customer and developer discovery validated high-value use cases: automated lightning alerts for outdoor operations, grid impact assessment for utilities, and operational planning based on lightning risk. I led strategy, prioritization, and execution across technology, data science, sales, and marketing to build a developer-friendly platform that delivers real-time, forecast, and historical lightning data directly into the systems customers already work in.

Result

Generated new ACV in early access from a data asset that had never been sold. The launch also rounded out AccuWeather's enterprise data portfolio with a complete lightning suite.

Lessons learned

The launch drew strong interest, but it also showed a brand gap: AccuWeather isn't known for lightning data, so buyers don't think of us first. We prioritized a full brand campaign for 2027 to build that association and turn awareness into demand.

What I shipped

Marketing site & positioning ↗

Defined target personas, buyer use cases, differentiation, competitive positioning, and core messaging. This became the basis for enterprise sales and marketing across web, decks, collateral, and customer conversations.

Developer resources ↗

Led the developer experience strategy: API requirements, documentation standards, provisioning workflows, pricing alignment, and operational readiness for enterprise adoption on AccuWeather's API platform.

Candid · 2022–2025

Demographics via Candid

An organization-wide initiative to reuse the demographic data nonprofits submit when applying for funding. I led product development of a standardized, multi-channel data network with a team of product managers, partnership managers, engineers, and marketers. It cut the time nonprofits spent filling out demographic surveys for foundations.

Data networkAPISnowflakeTableauSalesforcePartnerships
78,000%API usage growth YoY
1,000+nonprofits submitting a month

What I shipped

Demographics API ↗

Grants managers needed an automated, standardized way to bring nonprofit demographic data into their grants management systems to support equitable giving decisions. I designed the API and reviewed requirements with grants management systems so they could integrate.

78,000% YoY usage growth · 1.5M+ calls a year · 5 partners in production within 8 months
Demographics dataset ↗

Researchers wanted to combine demographic data with their grant-making history to see how equitable their giving had been over time. We built a dataset of every nonprofit that shared this data with Candid, with a pipeline delivering it through Snowflake.

1,000+ nonprofits submitting monthly · 100+ research requests
Tableau dashboard ↗

Program officers needed insights to shape giving strategy but didn't have time to do the research themselves. We built a dashboard to search and visualize demographic data across their own program portfolio.

Won a $365K Tableau Foundation grant to build and maintain it
Salesforce connector ↗

Grants managers using Salesforce wanted an easy way to add demographic data to account records. A consultant, ImagineCRM, built an installable Salesforce Lightning app.

Released March 2025
Candid · 2024–2025

Charity Check: California AB 488

A state-level nonprofit verification product, modeled on Candid's federal tool Charity Check. It gives donation platforms real-time access to nonprofit status so they can comply with California's AB 488.

ComplianceAPISaaSData pipelineRegulatory
+15%revenue
+100%API usage YoY

Problem

A 2024 California law requires donation platforms to verify that nonprofits are in good standing with the Attorney General and the Franchise Tax Board. The only way to check was a government website, so platforms delayed building it in.

Solution

I saw the opportunity for a state-level version of Charity Check. Working with the VP of Data and engineering, I built an automated data pipeline and a consent capture tool to give platforms real-time API access. We then added it to our SaaS tool to create a multi-channel compliance suite.

Result

A 15% increase in revenue and a 100% increase in API usage year over year.

What I shipped

Charity Check SaaS: state-level verification ↗

Compliance managers check a nonprofit's federal and state status when accepting donations, and keep a record for legal audits. We redesigned the SaaS tool to verify both and save the result to their systems of record, as proof the donation was legitimate when it was made.

Charity Check API: state-level verification ↗

Donation platforms needed real-time access to nonprofits' state registration to stay compliant. I designed a new state-level verification endpoint and a pipeline that automatically pulls updates from the government.

More launches

AccuWeather · 2026
AI-ready weather data (MCP)

Integrated AI into the data platform with MCP, making weather data usable as AI context for retail, CPG, logistics, transportation, and energy.

Retail · CPG · logistics · transportation · energy
AccuWeather · 2026
Historical forecasts and lifestyle & health indices on data marketplaces

Brought AccuWeather's historical forecast data and lifestyle and health indices to Snowflake and Databricks, with free trials and sample datasets so data teams can try before they buy.

+125% YoY click-through rate · marketplace revenue on track for 2.5x growth
AccuWeather · 2025
Self-service developer portal ↗

Relaunched AccuWeather's self-service API portal on a Zuplo gateway and moved billing to Stripe. Redesigned pricing to improve conversion, launched API free-trial campaigns, and embedded analytics to track behavioral funnels.

Candid · 2025
Nonprofit data on Snowflake Marketplace

Released Candid's nonprofit data on Snowflake Marketplace to reach data teams where they already work.

200% increase in lead generation
Candid · 2025
Candid Labs ↗

Designed a rapid prototyping program for generative AI data products, and released an NLP API for real-time nonprofit news, grants, and RFP alerts.

GenAI prototyping + NLP API for real-time alerts
Candid · 2022
Apple Pay donations API ↗

Partnered with Apple's business development team to build the first API for compliant Apple Pay donations.

5,500% YoY usage growth
Candid · 2022
Platform modernization: GraphQL, REST & .NET SDK

Defined the API platform strategy, SDK requirements, and self-service developer experience.

26% growth in monthly active users
Candid · 2021 & 2025
Developer portal redesign ↗

Redesigned Candid's developer portal and brought APIs and datasets together in one place, so developers and data teams can find, evaluate, and access all of Candid's data products in one experience.

Artifact library

The work behind the launches: strategy decks, talks, and writing.

Jul 2026

AccuWeather 2026 Transportation & Logistics webinar

Slides I presented at AccuWeather's industry webinar on how better weather intelligence helps organizations balance safety, efficiency, and customer experience: the AccuWeather Data Suite, use cases by industry, a transportation and logistics deep dive, and integration patterns.

Webinar · AccuWeather View ↗
Feb 2025

2025 data product strategy

Candid's data product strategy for 2025: the product portfolio, OKRs, guiding principles, and quarterly roadmaps across APIs, datasets and data marketplaces (Snowflake, ADX, Databricks), the developer portal, and Candid Labs. Built from interviews with 50+ users and input from 20+ strategic partners.

Deck · 15 slides · Candid On request
Jun 2024

Candid API for California AB 488 charity status

Presented at the Giving Platform Collaborative in June 2024 to introduce donation platforms to the new AB 488 verification endpoint: the regulation, California data sources, sample API responses, the roadmap, and how to get started.

Deck · 13 slides · Candid View ↗

Got a hard problem worth solving?

I'm always open to new opportunities to advance my career as a Head of Data Products or in data product management. If you have an interesting opportunity you think I'd be a good fit for, please connect with me.

P.S. Bonus points if you tell me your main.