API · Datasets · Webhooks · MCP · Snowflake · Databricks

I turn data into products people actually use, and pay for.

Alison Morgan · formerly Alison Jannette

I design, ship, and scale data products wherever customers build: APIs, webhooks, datasets, MCP for AI agents, Snowflake, Databricks, and open sharing. In the past year, I grew the enterprise data business I lead by 18% while putting its data marketplace on track for 2.5x revenue growth.

Alison Morgan
PC + VR
gamer

A little about me

Great product leadership creates clarity from complexity, gives teams real ownership, and builds an environment of trust, psychological safety, and continuous improvement where people do their best work.

I'm a product leader who builds data product ecosystems: the APIs, platforms, and delivery channels that get data into the hands of developers, businesses, and AI. Data products became my niche because they take a rare skill. Data has no UI. You can't click around to understand it, so you have to picture the whole system in your head and clearly articulate the problem you're solving. I have an instinct for breaking complex problems down to their simplest form, which makes them easier to explain, teach, and rally a team around.

That instinct comes from a degree in Applied Mathematics and Statistics from Stony Brook University. Math taught me to find the pattern underneath the noise and reduce it to something clear. To me, product management follows the scientific method: observe, form a hypothesis, experiment, and measure.

Today I lead product strategy, execution, and go-to-market operating models, helping organizations scale how they build and deliver value. Just as important, I've spent more than a decade honing the craft of leadership: studying management best practices, putting them to work, and refining what works. The result is teams where people feel safe to speak up, take ownership, and get a little better every release.

✦ After-hours facts:
  • I'm an avid gamer, mostly on PC and VR: MOBAs, FPS, MMORPGs, and rhythm and dance games.
  • I've hosted several corporate board game happy hours to bring together fellow tabletop nerds, and I've played in multiple D&D campaigns over the years.
  • I love improving my house and property. Projects include building a retaining wall and a fire pit for cozy fireside chats with friends, and sheetrocking and finishing my entire garage.
  • I love gardening. Mowing the lawn at the end of the week is how I destress, and every summer I run a new vegetable garden experiment.
  • I have two dogs, Suki (a German Shepherd–Akita mix) and Theo (a Great Pyrenees), and a cat named Hero.
  • I was a competitive dancer growing up. It taught me discipline, hard work, and how to take constructive feedback.

Clarity from complexity

Bring structure to ambiguity so teams focus on the problems that matter most.

Trust fuels ownership

Psychological safety gives people the confidence to speak up, take real ownership, and do their best work.

Treat product like science

Observe, hypothesize, experiment, and measure. Let data guide decisions, and improve every cycle.

How I think about proprietary data platforms

A data platform is one trusted source of truth, delivered wherever customers already build. AI hasn't changed that. It has multiplied the places customers build.

How AI expands access

AI initiatives are now the most strategic investment for businesses around the world. These are the integration patterns I see customers asking for, all served from the same trusted data.

Read my take on why clean, accessible data powers agentic AI ↗

MCP serversConnect data directly to LLMs, so agents can query it as context.
Data platform sharingGoverned datasets shared into Snowflake and Databricks to power Cortex AI and Genie.
APIs for AI assistantsFeed the AI chat experiences built into operating systems and SaaS products.
Prompting guidanceTeach teams how to prompt agents so they apply the data the right way.
In practice · AccuWeather Data Suite

In: weather stations, a lightning network, satellite and radar, global agencies, and AI/ML models.

Out: APIs, Snowflake, Databricks, webhooks, and MCP for AI agents, backed by a developer portal and solutions engineering.

In practice · Candid's nonprofit data network

In: IRS filings and revocation lists, news and staff-curated sources, nonprofit self-reported profiles, and third-party giving data.

Out: APIs, custom datasets, low-code plug-ins, and integration partners like Salesforce consultants, enriched with cause area, SDGs, and geography.

Launches

Products launched and commercialized under my leadership, each with the problem, what we built, and what happened next.

AccuWeather · 2026

Weather MCP Server

I extended AccuWeather's data platform into AI with an MCP server, so analysts and marketers can ask an AI assistant for weather-driven insights on the fly instead of waiting on custom models.

AIMCPDeveloper platformPricing & packagingGo-to-marketRetail
110+retailers & brands pitched at Shoptalk Fall 2026
2MCP tiers: Forecast & Enterprise

Problem

Business analysts, demand planners, and forecasting teams needed weather-driven metrics on demand. Personalization teams wanted weather to shape product placements and promotions for better click and add-to-cart rates. Building those models took data science time, which slowed down experiments on how weather affects sales and buyer intent.

Solution

Two tiers of MCP service. The Forecast tier delivers forecast data on a self-service $500/month plan. The Enterprise tier adds historical data, so teams can backtest sales against weather and correlate demand. AccuWeather helps customers write the right prompts to find which weather actually drives their decisions. With AI, designing a model is as simple as asking for one, so teams prioritize experiments faster.

Result

Pitched 110+ retailers and brands at Shoptalk Fall 2026 with phenomenal feedback. Many retailers and brands weren't using weather yet, even though they know their products depend on it: moisturizers in winter, SPF when UV is high, air purifiers during air quality alerts, dehumidifiers above 90% humidity, boots when soil moisture and rain make it muddy, and pesticides when steady rain brings mosquitoes. Promotional emails to a cohort of ~1,000 users earned a 22% open rate and 5% click-through rate.

Lessons learned

Many companies are still early in their AI journey and haven't put AI products into operation. That's where software companies are specializing. So we need a two-part strategy: integrate directly with brands and retailers, and inside the software platforms they already use.

What I shipped

Weather MCP Server ↗

Forecast and historical weather exposed as tools that LLMs and AI agents can call directly, with documentation for developers.

Pricing & packaging ↗

A self-service Forecast plan for fast adoption, and an Enterprise tier with historical data for backtesting and demand correlation.

Weather data integrations ↗

MCP positioned alongside APIs, Snowflake, and Databricks, so customers can choose how weather reaches their tools.

Shoptalk Fall 2026 retail demo

Showed retailers and brands how to prompt for weather-driven demand forecasting and personalization insights.

AccuWeather · 2025–2026

Lightning Data Suite™

I turned a lightning detection network, acquired to cut data costs, into a revenue-generating data product. It offers forecast, real-time, and historical lightning data through APIs, datasets, and webhooks.

0 → 1Data productAPIMonetizationGo-to-market
$165Kclosed-won
$1Mpipeline

Problem

In 2024, AccuWeather acquired a lightning detection network to reduce data acquisition costs. Developers and enterprise customers valued lightning data, but there was no product strategy, monetization model, or distribution channel for it.

Solution

Customer and developer discovery validated high-value use cases: automated lightning alerts for outdoor operations, grid impact assessment for utilities, and operational planning based on lightning risk. I led strategy, prioritization, and execution across technology, data science, sales, and marketing to build a developer-friendly platform that delivers real-time, forecast, and historical lightning data directly into the systems customers already work in.

Result

$165K closed-won and $1M in pipeline from a data asset that had never been sold. Now leading a real-time webhooks beta with $450K in pipeline, against a $1.2M serviceable market driven by site-safety requirements.

Lessons learned

The launch drew strong interest, but it also showed a brand gap: AccuWeather isn't known for lightning data, so buyers don't think of us first. We prioritized a full brand campaign for 2027 to build that association and turn awareness into demand.

What I shipped

Marketing site & positioning ↗

Defined target personas, buyer use cases, differentiation, competitive positioning, and core messaging. This became the basis for enterprise sales and marketing across web, decks, collateral, and customer conversations.

Developer resources ↗

Led the developer experience strategy: API requirements, documentation standards, provisioning workflows, pricing alignment, and operational readiness for enterprise adoption on AccuWeather's API platform.

Candid · 2022–2025

Demographics via Candid

An organization-wide initiative to reuse the demographic data nonprofits submit when applying for funding. I led product development of a standardized, multi-channel data network with a team of product managers, partnership managers, engineers, and marketers. It cut the time nonprofits spent filling out demographic surveys for foundations.

Data networkAPISnowflakeTableauSalesforcePartnerships
78,000%API usage growth YoY
1,000+nonprofits submitting a month

What I shipped

Demographics API ↗

Grants managers needed an automated, standardized way to bring nonprofit demographic data into their grants management systems to support equitable giving decisions. I designed the API and reviewed requirements with grants management systems so they could integrate.

78,000% YoY usage growth · 1.5M+ calls a year · 5 partners in production within 8 months
Demographics dataset ↗

Researchers wanted to combine demographic data with their grant-making history to see how equitable their giving had been over time. We built a dataset of every nonprofit that shared this data with Candid, with a pipeline delivering it through Snowflake.

1,000+ nonprofits submitting monthly · 100+ research requests
Tableau dashboard ↗

Program officers needed insights to shape giving strategy but didn't have time to do the research themselves. We built a dashboard to search and visualize demographic data across their own program portfolio.

Won a $365K Tableau Foundation grant to build and maintain it
Salesforce connector ↗

Grants managers using Salesforce wanted an easy way to add demographic data to account records. A consultant, ImagineCRM, built an installable Salesforce Lightning app.

Released March 2025
Candid · 2024–2025

Charity Check: California AB 488

A state-level nonprofit verification product, modeled on Candid's federal tool Charity Check. It gives donation platforms real-time access to nonprofit status so they can comply with California's AB 488.

ComplianceAPISaaSData pipelineRegulatory
+15%revenue
+100%API usage YoY

Problem

A 2024 California law requires donation platforms to verify that nonprofits are in good standing with the Attorney General and the Franchise Tax Board. The only way to check was a government website, so platforms delayed building it in.

Solution

I saw the opportunity for a state-level version of Charity Check. Working with the VP of Data and engineering, I built an automated data pipeline and a consent capture tool to give platforms real-time API access. We then added it to our SaaS tool to create a multi-channel compliance suite.

Result

A 15% increase in revenue and a 100% increase in API usage year over year.

What I shipped

Charity Check SaaS: state-level verification ↗

Compliance managers check a nonprofit's federal and state status when accepting donations, and keep a record for legal audits. We redesigned the SaaS tool to verify both and save the result to their systems of record, as proof the donation was legitimate when it was made.

Charity Check API: state-level verification ↗

Donation platforms needed real-time access to nonprofits' state registration to stay compliant. I designed a new state-level verification endpoint and a pipeline that automatically pulls updates from the government.

More launches

AccuWeather · 2026
Historical forecasts and lifestyle & health indices on data marketplaces

Brought AccuWeather's historical forecast data and lifestyle and health indices to Snowflake and Databricks, with free trials and sample datasets so data teams can try before they buy.

+125% YoY click-through rate · marketplace revenue on track for 2.5x growth
AccuWeather · 2025
Self-service developer portal ↗

Relaunched AccuWeather's self-service API portal on a Zuplo gateway and moved billing to Stripe. Redesigned pricing to improve conversion, launched API free-trial campaigns, and embedded analytics to track behavioral funnels.

+50% conversions to the $25 paid plan · CSAT up 50% (2 → 3 out of 5)
Candid · 2025
Nonprofit data on Snowflake Marketplace

Released Candid's nonprofit data on Snowflake Marketplace to reach data teams where they already work.

200% increase in lead generation
Candid · 2025
Candid Labs ↗

Designed a rapid prototyping program for generative AI data products, and released an NLP API for real-time nonprofit news, grants, and RFP alerts.

GenAI prototyping + NLP API for real-time alerts
Candid · 2022
Apple Pay donations API ↗

Partnered with Apple's business development team to build the first API for compliant Apple Pay donations.

5,500% YoY usage growth
Candid · 2022
Platform modernization: GraphQL, REST & .NET SDK

Defined the API platform strategy, SDK requirements, and self-service developer experience.

26% growth in monthly active users
Candid · 2021 & 2025
Developer portal redesign ↗

Redesigned Candid's developer portal and brought APIs and datasets together in one place, so developers and data teams can find, evaluate, and access all of Candid's data products in one experience.

Artifact library

The work behind the launches: strategy decks, talks, and writing.

Jul 2026

AccuWeather 2026 Transportation & Logistics webinar

Watch the webinar I presented on how better weather intelligence helps transportation and logistics teams balance safety, efficiency, and customer experience. The landing page it lives on is a marketing page I shaped with our product marketing manager to articulate the problems, use cases, and products more clearly.

Webinar · AccuWeather Watch ↗
Jun 2026

How clean, accessible data powers agentic AI workflows and better business decisions

Four shifts I'm hearing from customers, partners, and peers, including at the Databricks Data + AI Summit: analysts moving from writing queries to governing AI insights, clean data as the real safeguard against hallucination, trusted pipelines as the biggest AI investment, and centralized data making it easy to enrich forecasts with external signals like weather.

AccuWeather blog Read ↗
Feb 2025

2025 data product strategy

Candid's data product strategy for 2025: the product portfolio, OKRs, guiding principles, and quarterly roadmaps across APIs, datasets and data marketplaces (Snowflake, ADX, Databricks), the developer portal, and Candid Labs. Built from interviews with 50+ users and input from 20+ strategic partners.

Deck · 15 slides · Candid On request
Jun 2024

Candid API for California AB 488 charity status

Presented at the Giving Platform Collaborative in June 2024 to introduce donation platforms to the new AB 488 verification endpoint: the regulation, California data sources, sample API responses, the roadmap, and how to get started.

Deck · 13 slides · Candid View ↗

Got a hard problem worth solving?

I'm always open to new opportunities to advance my career. If you have an interesting opportunity you think I'd be a good fit for, please connect with me.

P.S. Bonus points if you tell me your main.